Core · Journey Detail
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Evoke · Product Design & Research

Product Journey Scorecard

Core · Sports · Gaming  ·  Qualitative + Behavioural + Business Impact

Q2 2026 · Baseline
Data Source
Loading Notion baseline test data…
Journeys Tracked
20
Seeded from Notion baseline database
With Evidence
0
Journeys with extracted findings
Unscored
20
Awaiting reviewed baseline findings
Findings
0
Added from Notion research extraction
Recent Research
No research sources have been added yet. This section will populate once reports are extracted into the Notion baseline database.
Insights Finder
🔍
Try: rage clicks act now trust drop-off regulatory revenue
Score = FullStory Behavioural 40% + Qualitative Research 40% + Business Impact 20% = Score /10 Reviewed quarterly · Signals updated weekly ⓘ How scores work
⚡ Behavioural · 40%
FullStory Signals
Derived from session replay analysis: rage click frequency, dead-end navigation, abandonment rate at key steps, and time-on-task relative to baseline. Signals are reviewed weekly by the analyst team and mapped to severity (Critical / At Risk / Fair / Positive).
🔬 Qualitative · 40%
Research Findings
Synthesised from moderated usability sessions, diary studies, and vision sprint outputs. Each finding carries a severity rating based on frequency across participants and impact on task completion. Low-evidence findings (n < 3) apply a 0.8× confidence modifier.
💼 Business Impact · 20%
Commercial Context
Set quarterly by the Director. Reflects estimated monthly user volume and revenue band for each journey. High-volume, high-revenue journeys score higher on this dimension — ensuring a score of 4.9 on In-Play Betting reads differently to the same score on Self-Serve Help.
📐 Score Mechanics
Baseline + Deltas
Each new journey starts at 7.0 (assumed functional). Findings apply negative deltas by severity: Critical −1.5, At Risk −1.0, Fair −0.4. Positive findings apply +0.3. The resolved = released mechanic means a finding's delta is only reversed when the fix ships to production, not when it enters delivery.
Source trust hierarchy: EKG Audit (external, systematic) → Qualitative Research (internal, sampled) → FullStory Behavioural (internal, aggregate) → Support Data (lagging indicator). When sources conflict, the lower score is used until evidence resolves. Jurnii data is tracked as a competitive reference only and does not contribute to scores.
Health:
Critical 1–3
At Risk 4–5
Fair 6–7
Good 8
Strong 9–10
⊞ Source Registry + Add Research

↗ Click any journey row to see the detail panel

Core Account · Assistance · Cashier
Journey Behavioural Qualitative Business Score Trend Active Signals Priority
Registration 4 5 8 4.8 ↓
Drop-off step 3Confusion on verification
 Act Now
↳ Verification 3 4 8 3.6 ↓
Rage clicks on uploadHigh support volume
 Act Now
↳ Sign-In 6 7 8 6.4 →
Forgot password loops
 Watch
↳ Account Management 6 6 5 5.8 →
Settings hard to find
 Watch
Self-Serve Help 5 4 5 4.6 ↓
Dead-end searchesLow task success
 Watch
↳ Responsible Gambling 4 5 9 4.9 →
Regulatory priorityLow tool engagement
 Act Now
Deposit 7 6 9 6.8 ↑
Occasional method confusion
 Watch
Withdrawal 5 4 8 4.6 ↓
Delay frustrationAbandonment at confirm
 Act Now
Sports Home · Explore Bets · Place Bets · Settle Bets
Journey Behavioural Qualitative Business Score Trend Active Signals Priority
Sports Home 6 7 8 6.6 ↑
Promo engagement low
 Watch
Browse Bets 7 6 8 6.8 →
Filter UX unclear
 Watch
↳ Search Bets 4 5 7 4.6 ↓
High zero-result searchesLow search confidence
 Act Now
In-Play Betting 5 4 9 4.9 ↓
Latency rage clicksSpeed & trust concernsHighest revenue
 Act Now
↳ Bet Builder / SGP 4 3 8 3.8 ↓
High confusion in testingHigh abandonment
 Act Now
↳ Betslip 6 6 9 6.2 →
Edit bet friction
 Watch
My Bets / Settle 7 7 6 6.8 ↑
Cashout clarity improving
 Maintain
Gaming Home · Browse & Search · Launch & Play
Journey Behavioural Qualitative Business Score Trend Active Signals Priority
Gaming Home 6 6 7 6.0 →
Promo banner ignoredRecently Played not visible enough
 Watch
Browse Games 6 5 7 5.8 →
Opaque recommendations reduce trustSearch underused
 Watch
↳ Search Games 4 4 6 4.2 ↓
Low search usageIrrelevant results, abandonment
 Act Now
Game Launch 5 6 8 5.4 ↑
Load time drop-offsInfo overlay well received
 Watch
In-Game Experience 8 7 8 7.6 ↑
Strong satisfaction scores
 Maintain
This Quarter's Focus Priorities
🔴 Act Now
Verification — score 3.6
Bet Builder / SGP — score 3.8
Withdrawal — score 4.6
In-Play Betting — score 4.9
Responsible Gambling — regulatory
🟡 Watch
Search Bets — declining
Search Games — declining
Self-Serve Help — declining
Betslip — high impact, flat
Browse Games — trust gap
🟢 Maintain
In-Game Experience — strong
My Bets / Settle — improving
Deposit — recovering
Impact Tracking — Resolved Interventions
Populated as findings reach Resolved status
Journey Intervention Shipped Score Before Score After Delta Monthly Users Quarter
Important: Scores marked as baseline (Q2 2026) are illustrative placeholders. Real scores require FullStory instrumentation per journey, at least one round of qualitative research per journey, and commercial input on business impact weighting. This scorecard compounds in value over time — trends become meaningful after 3+ quarters of consistent data.
All 17 journeys ranked by gap between current score and target. Gaps over −0.5 require active focus. Journeys with no target set are shown separately.
Behind Target
On Track / Ahead
No Target / Unscored
What's New This Week
Findings added, escalated, or changed status in the last 7 days · w/c 12 May 2026
Feature 12 · Evidence Sources
Source Registry
Source Type Owner Cadence Tier Notes
EKG Gaming Report
 EKG Audit External · EKG Annual Audit Systematic external product audit. Scores (0/0.5/1.0) map directly to severity. Always Majority frequency. Highest trust — independent of internal bias.
Qualitative Research
 Qual Design Research Quarterly+ Primary Moderated usability sessions, diary studies, vision sprints. n<3 applies 0.8× confidence modifier. Linked to SharePoint reports.
FullStory Behavioural
 FullStory Analytics · Design Weekly Primary Session replay, rage clicks, abandonment funnels, dead-end navigation. Aggregate signal — corroborates qualitative findings or triggers new investigation.
Support Data
 Support Customer Ops Monthly Secondary Lagging indicator. High ticket volume on a journey confirms severity but not root cause. Used to corroborate, not originate findings.
8X Vision Sprint
 Qual Design Research Ad hoc Primary Prototype testing sprint for Gaming domain. Feb 2026. 8 participants. Treated as primary qualitative source for Gaming journeys.
Jurnii
 External — — Excluded Competitive reference only. Data does not contribute to scores. Monitored for benchmark comparison.